A message to every resaurant and bar owner
They took your customers. They took your data. Take it all back.
Built for Independents
Free assessment · 3 minutes · Real numbers
The Problem
Every time you process an order through DoorDash, you lose more than money. You lose the relationship.
Independent restaurants and bars are being squeezed from every direction. The platforms that promised to help you grow are keeping your customers, selling your data, and taking up to 30% of every order. Meanwhile, you have no idea which menu items are actually making you money and which ones are quietly bleeding you dry.
25-30%
Lost to Commissions
Third-party delivery platforms take up to 30% of every order. On $30K/month in orders, that's $9K gone — every single month.
0%
Customer Data You Own
DoorDash and Uber Eats own every customer who orders through them. They can send that customer to your competitor tomorrow.
78%
Don't Know Item Costs
Most operators are guessing at food cost percentages, not calculating actual per-item profitability. You can't fix what you can't see.
5+
Disconnected Tools
POS, inventory, scheduling, marketing, social — all in different places, none of them talking to each other. Chaos disguised as technology.
The Solution
One platform. Your data. Your customers. Your rules.
OURS is the first operations platform built specifically for independent restaurants and bars — where everything you generate stays yours. No commissions. No data harvesting. No middlemen. Just the tools you need to actually see your business clearly and grow it on your terms.
01
Direct Ordering — Zero Commission
Your own branded ordering page. Customers order directly from you. You keep 100% of every dollar and every customer relationship.
02
Snap-to-Digitize Your Kitchen
Photograph your cookbook and supplier invoices. Our AI reads everything and builds your recipe database instantly. No data entry. No spreadsheets.
03
Real Profit Per Item
See exactly what every menu item costs you and what it profits — updated in real time as supplier prices change. Know your numbers for the first time.
04
Menu Intelligence
AI tells you which items to promote, which to reprice, and which to kill. Menu engineering that updates every day, not once a year.
05
One-Tap Menu Publishing
Update your menu once. It syncs automatically to your website, your ordering page, and your Google Business Profile. Done in seconds.
06
Growth Goal Planner
Set a goal — second location, delivery vehicles, renovation. See exactly how much you're saving and how long until you hit it, based on your real numbers.
Why OURS Exists
A family in Nashville invented Nashville Hot Chicken. They served it from a small spot in their neighborhood for decades, supported by the people who lived there. Then someone with more money came in, took the concept, polished the brand, and got the hotel deal on the Las Vegas Strip. The creators got left behind.
That's not just a hot chicken story. That's happening to independent operators every single day — and the platforms we're all being told to rely on are making it worse, not better.
DoorDash, Uber Eats, and the rest are built for the consumer. Full stop. They do not care whether your business survives or fails, because there are a thousand other restaurants lined up behind you ready to hand over their customers, their data, and a 30% commission without asking a single question. You are not their partner. You are inventory.
OURS is different.We exist to serve the operator first and only. Every feature we build, every line of code we write, every decision we make is measured against one question: does this put money back in the owner's pocket and power back in the owner's hands?
When you stop paying 30% commissions, you can pour that money back into better ingredients, better prices for your customers, and the kind of real connection that built Prince's Hot Chicken in the first place. That is the business we are here to help you build.
We are here to bring community back to hospitality. The kind where your customers are YOUR customers, your kitchen is YOUR kitchen, and the relationship between you and the people who love your food is not owned by anyone else.
The Founder
Fifteen years in hospitality. Started at the dish pit. Zero patience for watching independents get squeezed.
I'm Matthew Hernandez. I've spent fifteen years in the restaurant and bar industry — and I've worked nearly every position in the building. I started as a dishwasher. Then bus boy. Then waiter. I spent six months on the line as a cook, which I'll be honest about: it was a passion project, not a career. But the love I have for what happens in a kitchen is real. Then I moved to bartending, and then to operations. I've done it in Los Angeles, San Jose, San Francisco, Brooklyn, Manhattan, and now Las Vegas.
I've done 2 AM inventory counts. I've watched owners pay platforms more than they paid themselves. I've seen brilliant chefs close their doors because they didn't know which menu items were actually losing them money. I've worked for owners who cared, and I've worked for owners who were drowning — and I know the difference between the two always came down to whether they could actually see their numbers and keep their customers.
I'm also a United States Army veteran. I know what it means to commit to a mission and see it through, no matter how hard it gets.
OURS is my commitment to you: every feature, every decision, every line of code is built to put money back in your pocket and power back in your hands.
Our Non-Negotiable Principles
Your data is yours. We never sell, share, or monetize your business data. Ever.
No commissions on your orders. Flat monthly pricing. No surprise fees. No skimming off the top.
Full data portability. Leave anytime. Take every byte of your data with you.
Built to help you thrive, not just survive. Every feature measured against one question: does this put money in the operator's pocket?
Ready to take back what's yours?
Join the founding group of operators. Beta access opens soon. Limited spots. Real partnership.